Which Structured Data Format Is Better? (JSON-LD vs Microdata)

When John Mueller – Webmaster Trends Analyst at Google – was asked what type of Schema markup Google prefers, he answered stating, "We currently prefer JSON-LD Markup. I think most of the new structured data that are kind of come out for JSON-LD first. So that's what we prefer."

Which Schema Type Is Better – FAQ or Q&A?

FAQ and Q&A Schema are two different types of structured data – both of which can be used to get rich results for your pages. However, they do have slightly different use cases. If you have a page where multiple users can submit alternative answers to questions (such as a forum) then you would use Q&A Schema. However, if you have a page with questions and specific answers to those questions all around the same topic, it would make sense to use FAQ Schema (as you might've guessed, this page uses FAQ Schema).

Will Schema Get Me To Rank For People Also Ask And Features Snippets?

Unfortunately, even if you have added the required Schema, Google does not guarantee that your structured data will appear in search – this is also regardless of whether the page has been validated according to the Structured Data Testing Tool.

Will Structured Data Make My Site Accessible To Voice Search?

Structured data, specifically FAQ Schema are extremely helpful in making your site more accessible to voice search. It is not only a good SEO practice overall but it actually helps Google feature elements of your content in various places of search as well as voice search. This is because, currently, the majority of answers to questions made using voice search are taken from featured snippets.

What is FAQPage Schema?

FAQPage Schema is structured data/markup that indicates to Google that the page has a section with Frequently Asked Questions (FAQs) and the respective answers to the questions.

How can I get FAQ rich results in Google?

To win FAQ rich snippets for your website, you'll need to add FAQPage Schema to your site which is extremely easy to do as described in this detailed guide .

Will Emojis And HTML Tags Work With FAQPage Schema?

Yes, Google officially states that they accept HTML tags and emojis, as well as other Unicode characters, seem to be accepted.

Do FAQ Snippets Work On Mobile And Desktop?

Yes, FAQs appear in Google Search on both desktop and mobile devices.

What Is The Risk Involved With FAQ Schema?

It is important to note that when implementing Schema, you may end up creating a situation where searchers get the answers they need from within the search results and never end up clicking through to your website. Obviously, this would be less-than-ideal and is something that should be considered.

I'm Ranking #2 – Where Are My FAQs?

There are a number of reasons your site may not be eligible for the FAQ rich snippet. Most notably, due to the increased usage, Google has now decided to filter out results when it considers the query match to not be relevant to the content on your page if you are, in some way, breaching the guidelines for the implementation (i.e. your content is too promotional). There may also be a technical issue with your implementation which is why it is extremely important to use Google's Rich Results Testing Tool and Structured Data Testing Tool to double-check. And last, but certainly not least, your FAQs also won't show up if the data that you've added as Schema is not visible on the page itself. If you want rich results for your page, you absolutely must have the same questions and answers displayed in the page content.

How Many FAQ Rich Results Can Appear In The SERP At The Same Time?

Currently, only two FAQ rich results are displayed at any given time on a single search engine results page (SERP).

Can FAQ Markup Be Added To Non-FAQ Pages Like My Homepage?

Technically, no. While you can add the markup to your homepage, you will not earn FAQ rich results for your homepage so we wouldn't recommend taking the time to do so . This is evidently quite unfortunate for single-page applications... In addition to this, you also are extremely unlikely to earn the FAQ rich result in combination with other snippets such as the review snippet. Although, this would be nice.

Should I markup the entire question and answer, even if it’s really long?

Google officially suggests that the structured data markup wholly includes the entire text of each question and answer. However, some webmasters have reported that for extremely long-form answers, they chose to limit their answers to the most important information and found during testing that it still works.

Can I Use FAQ Schema For FAQ Pages That Link Out To Separate Pages For Each Question?

No, this simply wouldn't work. All of the questions (and their respective answers) must be listed on the page that contains the structured data. This means that the content itself must actually present in the page's HTML so it is visible by users and can also be rendered by search engines.

Can I Use FAQ Schema with Other Schema Types?

Yes, you can — when you use FAQ Block/Schema with other Schema types, Rank Math will automatically nest the Schemas to abide by the structured data guidelines. Since Google can combine certain rich results , using multiple Schemas on a single page can help you maximize the visibility in search results.

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